We worked hand in hand with the buying teams at Selfridges, Harvey Nichols, Net-a-Porter, Matches, and Harrods on Burberry, acting as the connective tissue between the brand studio and the shop floor. Our role spanned pre-market to post-launch: door-specific capsule curation, OTB alignment by category, and on-time delivery plans calibrated to each retailer’s cadence. For e-commerce partners, we supplied PDP-ready copy, image ratios, fit notes, and size-curve guidance; for department stores, we delivered VM packs (floor plans, mannequin looks, signage), staff micro-trainings, and shop-in-shop launch calendars tied to local events.

Throughout the season, we ran weekly sell-through reads (WOS, full-price sell-through, size availability) to trigger replenishment, inter-door transfers, and selective exclusives where they would lift velocity without creating channel conflict.

We kept ship windows tight, simplified compliance (carton/ASN/EDI), and maintained MAP integrity to protect ASPs. The outcome was smoother buys, faster go-lives, fewer order changes, and cleaner launches across the board—culminating in formal compliments from Burberry’s VP of Sales for the rigor, clarity, and impact of our collaboration with these marquee UK retail partners.