Cliche Beachwear
Through a focused outreach sprint, we secured interest from ten qualified buyers for Cliche Beachwear—directional resort boutiques and contemporary swim specialists across the Riviera, Balearics, Miami, Dubai, and select online retailers.
Client
Cliche Beachwear
Year
2019
The Project
We led with door-specific capsule edits and a clean wholesale pack (lookbook, line sheet with WS/MSRP, MOQs, and ship windows), aligning each pitch to the store’s clientele and peak-season deliveries. Within the campaign window, buyers booked previews, requested samples, and added Cliche to their market schedules, creating a strong near-term sell-in pipeline while protecting brand positioning and pricing integrity.
This cohort of ten high-fit prospects gives the brand immediate opportunities for opening orders and a repeatable path to reorders heading into peak season.
A few stores
Fisico
Literally 10 minutes after receiving the lookbook of our client Cliche Beachwear, the store Fisico in St Tropez replied with a firm order—its value exceeded our honoraries. The capsule we sent was tightly edited for their clientele and delivery window, pairing beach-to-après looks with clear pricing and immediate availability.
Because the story, timing, and product were perfectly aligned, there was no back-and-forth—just a swift confirmation.
It’s a clean example of how door-specific curation and decisive communication can turn interest into revenue in minutes, not weeks.
Maria Boutique
Since she liked the collection so much, the buyer from the boutique Maria in one of the most luxurious shopping streets in Cannes, decided to place an order from our client Cliche Beachwear.
