Christian Siriano
From Paris with receipts: after 15+ years of shared market weeks and fashion moments, we know our U.S. buyers. When we told a Siriano-obsessed retailer that the label wholesales—and that she could view the line in Paris.
Days later, a five-figure order was signed.
Client
Christian Siriano
Year
2020
The Project
Even if we are based in Europe, we know a thing or two about American buyers.
We know quite a lot of them for more than 15 years, having shared many memories and epic fashion moments together. One of these buyers was a big Siriano fan but she was not aware they did wholesale. So when we informed them, they were delighted to view the collection in Paris as they do not travel to New York.
This 5 digit order made history because the buyer literally replied 2 minutes after receiving our email.
