Victoria’s Secret CEO, Martin Waters, has expressed optimism regarding the return of the brand’s iconic fashion show, particularly as it resonates with Gen Z audiences. After a hiatus, the company is looking to revive the event, which has historically showcased elaborate designs and high-profile models.
Waters noted that Gen Z is increasingly drawn to the glamour and excitement associated with fashion shows. He emphasized the importance of adapting to the preferences of younger consumers, who are seeking more inclusive and diverse representations in fashion.
The fashion show, which was last held in 2018, has undergone significant changes in recent years. Victoria’s Secret aims to reimagine the event to align with contemporary values and trends, ensuring it appeals to a broader audience.
As part of this revitalization effort, the brand is focusing on authenticity and empowerment, key themes that resonate with today’s consumers. Waters believes that by embracing these values, Victoria’s Secret can successfully reconnect with its audience and redefine its image in the fashion industry.
For more information about Victoria’s Secret and its upcoming initiatives, visit the official Victoria’s Secret website.