Event Overview
adidas showcased its latest footwear collection during the “POWER OF THREE” runway event, held in Paris. The event highlighted the brand’s commitment to innovation and sustainability in sportswear.
Featured Footwear
The runway featured several new models, including:
- adidas 4D: A shoe designed with 3D-printed midsoles for enhanced performance.
- adizero: A lightweight running shoe aimed at speed and agility.
- Forum: A retro basketball sneaker reimagined for modern wear.
Design and Sustainability
Each piece in the collection emphasizes eco-friendly materials and production methods. adidas aims to reduce its carbon footprint while delivering high-performance footwear.
Celebrity Appearances
The event attracted various celebrities and influencers, enhancing the brand’s visibility and appeal. Notable attendees included:
- Pharrell Williams
- James Harden
- Rita Ora
Conclusion
With the “POWER OF THREE” event, adidas not only unveiled exciting new designs but also reinforced its dedication to sustainability in the fashion industry. For more information on the latest releases, visit the official adidas website.